RCOP is a Scottish government initiative that aims to plan ahead, helping communities, the care sector and health and social care services to work together and enable people to stay in their own homes and communities as they get older.
SKS helped A & B RCOP engage with relevant partners and stakeholders by using effective marketing to ensure effective communication and engagement around the RCOP programme.
SKS achieved this by:
- briefing and engaging key stakeholders
- establishing working groups and workshop sessions
- agreeing key messages
- developing key marketing initiatives and helping stakeholders plan how these were delivered, including an A&B RCOP website
- developing a communication strategy and marketing plan with improvement stories.